In my last post, I spoke of how I felt one church used a recent crisis to market and promote its church and services. Now I realize that this debate has taken place time and again, but something came up that I thought might be worth talking about. Did Jesus use marketing techniques to advance his ministry? Heather seems to think he didn’t and Marc thinks he did… here’s what they had to say.
Jesus was not media-savvy. I’m not quite sure why his followers find it necessary. (Heather)
Now that’s funny, you think Jesus wasn’t media savvy. I guess that’s why no one has ever heard of Him.
He was actually amazingly media savvy, He had the prophets publicize Him thousands of years before he was even born. He then worked miracles that were heard of across the world, even being recognized by the world leaders of his day,and then, in a stunt unprecidented [sic] in human history, He pulled a “David Copperfield” and arose from the dead starting His own religion.
Jesus wasn’t just media savvy, He was the media master. (Marc)
So, is that what Jesus was about? Was the purpose of the recorded miracles to advance his cause? Was the purpose of his death to start and grow a world-wide religion with millions of followers and churches?
Was Jesus a “media master”?
My answer is “NO”. My understanding of the Scripture is that Jesus didn’t want others to know about his miracles, often telling the ones healed to “keep quiet”. Also, his death wasn’t part of his plan for a religion, it was the path he had to take for man’s redemption. Man then took it and made it into a world-wide religion.
In my opinion it’s man that takes the good things (or bad) in this world and spins them to advance their own causes. God wants to purely and simply advance the cause of love. Local churches want to grow in numbers so they market using gimmicks or press releases. God wants the church to grow by loving others…and the rest will fall into place. OK, so I sound like a hippie.
What do you think?